Recover 4x more chargebacks and prevent up to 90% of incoming ones, powered by AI and a global network of 15,000 merchants.
Learn how Visa’s updated chargeback codes affect merchants in 2024 and how Chargeflow’s automation helps you stay compliant and reduce disputes.
Chargeback reason codes point you in the right direction by showing the likely causes of chargebacks and how you can dispute them. Recurring chargebacks in the fraud category can place your business on fraud-related programs, affecting your reputation and reducing patronage that would’ve given you more revenue.
Visa and other networks have evolved their chargeback rules to give merchants more power to prevent unwarranted chargebacks. However, keeping up with these updates is crucial for ensuring your business is equipped to handle them effectively.
We’ve now seen major changes to the Visa 12.1 and 11.3 chargeback codes. The network has also updated its compelling evidence rules and the authorization-to-clearing timeframes. These changes will require an upgrade in how you respond to chargebacks and how quickly you need to act. This guide will cover all of these updates in detail.
As of April 2024, chargebacks that fell under reason 12.1 will now be reported with reason code 11.3. The now-defunct reason code 12.1 dealt with transactions merchants did not present on time.
Visa’s decision to move from 12.1 to 11.3 aims to streamline the chargeback process. That should give merchants the following:
With that in mind, the reason code 11.3 now covers the following scenarios:
By merging late presentment under 11.3, Visa reiterates the importance of proper authorization for transactions. It highlights the need for merchants to ensure timely authorization and submit transactions within the required timeframe, reducing the risk of chargebacks.
With Chargeflow’s automated dispute resolution, merchants can streamline their response to chargeback claims under Visa’s new guidelines. The platform handles everything from tracking transactions to submitting evidence, allowing you to focus on running your business. Chargeflow’s automation reduces the time required from obtaining authorization to final settlement, ensuring compliance and reducing the risk of chargebacks.
Visa’s Compelling Evidence 3.0 Rule outlines the pieces of evidence and guidelines required for chargeback disputes. In other words, that means documents that show the cardholder participated in the transaction or received the goods or services.
We do not intend to rule out cases where cardholders rightly contend a charge or transaction. However, some of these chargeback claims may be in error or a deliberate move to defraud your business. With the right documents as allowed in the Compelling Evidence 3.0 rule, you’ll have the upper hand in these disputes.
That said, here are the pieces of evidence needed:
You can submit these documents pre-dispute or during the dispute response. The new rule offers more leverage than the previous one.
Here are the steps you should take to comply with the new rule:
If you choose to submit evidence during the dispute, ensure you do so within 20 days. Visa allows pre-dispute submission. That can help you avoid cases where you skip the timeframe.
Chargeflow’s chargeback prevention alerts allow you to stop disputes before they become costly chargebacks. Chargeflow’s real-time alerts enable merchants to take action immediately, which helps protect their revenue and preserve customer relationships.
However, this new rule presents a few challenges. These include:
You will need modern tools, like Chargeflow to automate evidence collection and manage disputes effectively without burdening your teams.
Transactions begin when you request authorization from the issuer. Depending on the transaction type, you may defer clearing to a later date. The new standard allocates the following time frames for transactions:
If you are running a pick-up store that accepts card-present transactions, the new timeframes may not strain your operations. That means you can quickly clear transactions since the goods are provided on the spot. On the other hand, you may experience some challenges if you run long-duration transactions like hotel bookings, vehicle rentals, or recurring payments.
You may need more time for clearing. For that, Visa has the Extended Authorization Service, allowing up to 30 days for clearing.
Here are a few things we recommend to ensure compliance:
The new requirements mandate businesses with specific Merchant Category Codes (MCCs) to support partial authorizations for debit and prepaid transactions. MCCs refer to merchant category codes.
This mandatory support does not mean you have to use partial authorization as a merchant. You’ll need advance notice, like selecting the partial auth indicator on your request.
With this indicator in your authorization requests, the transaction approval rates are expected to improve. That is because an issuer can act better if the balance is less than the purchase amount in a transaction. In that case, it will respond to the authorization request with a unique code and make the balance the partially approved amount.
This will reduce friction when customers have insufficient funds to complete a transaction.
Non-compliance may result in:
We recommend a full audit of your payment systems to ensure the partial auth indicator is included in your authorization requests.
It’s time to review all your chargeback management strategies including the systems, hardware, and software you use.
Update how you gather evidence and report it. While doing so, you can review recent chargebacks, especially those in the late presentment category. Be on the lookout for vulnerabilities such as data security issues, incompatible system integrations, and human operational errors.
The evolving chargeback landscape calls for efficient systems to handle transaction recording, monitoring, and evidence gathering. Chargeflow’s AI Insights gives merchants the ability to analyze chargeback trends, detect fraud patterns, and proactively address potential disputes to reduce future disputes, resulting in better chargeback management and revenue protection.
Here is an example of how Chargeflow can help with the new chargeback landscape:
The removal of the reason code 12.1 and merging it into 11.3 means you need a new system to respond to chargebacks under reason code 11.3. Visa updates are designed to streamline the chargeback process and give merchants more power during disputes. However, you must upgrade your systems to keep up with the changes.
Staying updated on new regulations and requirements is crucial. Fortunately, Chargeflow can help by keeping you informed.
Chargeflow’s comprehensive suite of tools automates evidence collection and offers real-time monitoring, taking the burden off your shoulders and allowing you to focus on running your business.
Chargeflow’s solutions streamline chargeback management, automating transaction monitoring, evidence collection, and submission, allowing you to focus on growing your business while we handle the complexities of chargebacks.
Recover 4x more chargebacks and prevent up to 90% of incoming ones, powered by AI and a global network of 15,000 merchants.